essentials
by minimum
Minimum essentials represent the core expression of the minimum brand. Lead by design manager Joe O'neill, the design team at minimum, has curated a selection of products for both male and female with the aim to maintain the core expression of the minimum brand. the essential products are seasonally refined and upgraded, but will remain largely as the core expression you normally see from minimum.
sales tool
by Ben Eshel
Any product relies on the sales team to present and communicate the product to the customer, as it is intended. In collaboration with the design, buying and sales team I have aimed to create the perfect sales tool for b2b sales. The essentials book includes inspirational styling, product description, technical description and colour overview for both male and female products. It is produced in a hard copy book version and a digital format, available on the minimum app. The close relation between the offline and online sales tool is crucial for any sales person in order to quickly share the sales tool and follow up with customers.
The main focus in this project is to create a sales tool that is visually and conceptually aligned with the product and the brand.
more about the minimum brand right here
